Welcome to Swift Exchange
Let's see if you know the truth behind Reward Programs...
How many Rewards Programs does the average U.S. household belong to?
18
Source: Buried Treasure The 2011 Forecast of U.S. Consumer Loyalty Program Points Value, by COLLOQUY and SWIFT EXCHANGE
How many billion dollars worth of new points, miles and cash back are awarded each year?
48
Source: Buried Treasure The 2011 Forecast of U.S. Consumer Loyalty Program Points Value, by COLLOQUY and SWIFT EXCHANGE
How many of those billion dollars of rewards go unredeemed each year?
16
Source: Buried Treasure The 2011 Forecast of U.S. Consumer Loyalty Program Points Value, by COLLOQUY and SWIFT EXCHANGE
$16 billion in unused reward currency represents frustrated customers, missed store traffic and reduced engagement.
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